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Curated DIY & Home Improvement Marketing Delivered

Weekly updates and insights on the marketing built for DIY & Home Improvement

Popular Posts:

99¢ Duct Tape is Awesome.

Duct tape is only 99¢. Is it Black Friday in March? No, it’s Menards. Thank you, Menards, for saving the day with 99¢ duct tape. Without it, today I would have been writing about Stihl tools at Northern Tool + Equipment. But I’ll save that one. Today, it’s duct tape.

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Get Your Daylawn Savings!

This week’s walkabout started with an email from Scotts. I liked how it gave the retailers a nod. Plus, some good old broadcast television is playing on HGTV to increase awareness of the event. Let’s head to Ace, Lowe’s, and The Home Depot to see how Daylawn savings is activated.

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Home Depot Google Hub and WIFI

The Same Smart Home 10 Years Later.

My Google Home app lists four cameras, 28 lights, three wifi devices, three plugs, switches, screens, door sensors, motion sensors, a sync box, and a climate device. I’ve been doing this for a while.

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The Biggest Bath (Non)Event of the Year

You can understand my disappointment when you see the front-of-store photos in this post. No vanities. No faucets. No matching hardware sets. No toilets. No sign of “The Biggest Bath Event of the Year” in the front of the store.

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ACE-Ben-Moore

Easy Painting Starts at Ace

The most straightforward DIY project with the most impact has to be painting. Most new homeowners might think it’s easy. It can be easy if you’d like to keep it easy. If I could go back in time and start the first paint job in our first house, I’d start at an Ace like this.

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You so crazy, Menards!

Menards isn’t backing down from these hot deals in-store. More Special Buys. More More “As Seen On TV.” More Toys. But Menards is missing the “treasure” I buy every visit. Where did they go Menards?

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99¢ Duct Tape is Awesome.

Duct tape is only 99¢. Is it Black Friday in March? No, it’s Menards. Thank you, Menards, for saving the day with 99¢ duct tape. Without it, today I would have been writing about Stihl tools at Northern Tool + Equipment. But I’ll save that one. Today, it’s duct tape.

Read More
NFL paint at Lowes

Lowe’s has NFL colors and…

Lowe’s also identifies and badges “Lowe’s Home Team Top Brands/Picks” online, in-app, and in-store. The logo has an NFL badge vibe and is an excellent way of maximizing the NFL partnership without saying NFL.

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