Search
Close this search box.
CH-Photo-Snow-Pile

About Me

Hey, I’m Chris. My passion for retail advertising began at Best Buy, where I started my creative career developing quarterly omnichannel campaigns for the retailer and its AAA drive times.  

I entered the DIY and Home Improvement channel nine years later when I started leading the team at MarketingLab. From consumer packaged goods to durables, the team delivered award-winning work for some of the world’s most trusted brands:

Plus, we’re do-it-yourselfers! DIY-commerce.com combines a love for retail, building omnichannel campaigns, and hands-on making stuff!

View some past campaigns at ChristoCo.com.

From marketing campaigns to remodels, we develop a strategy, create a plan, and execute with the finest detail. Need a campaign strategy, design, execution, or evaluation?

Let’s Talk

Popular Posts:

99¢ Duct Tape is Awesome.

Duct tape is only 99¢. Is it Black Friday in March? No, it’s Menards. Thank you, Menards, for saving the day with 99¢ duct tape. Without it, today I would have been writing about Stihl tools at Northern Tool + Equipment. But I’ll save that one. Today, it’s duct tape.

Read More

Get Your Daylawn Savings!

This week’s walkabout started with an email from Scotts. I liked how it gave the retailers a nod. Plus, some good old broadcast television is playing on HGTV to increase awareness of the event. Let’s head to Ace, Lowe’s, and The Home Depot to see how Daylawn savings is activated.

Read More