The Weekly Lowe's Ad was the only place i had to dig to find this event
![Lowes-Style-and-save-ad](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Style-Save-Ad.gif)
How does Lowe’s do a bath event? They’re pretty smart to combine baths with kitchens and call it “Style & Save.” Another thing they’re smart about is connecting collections in-store to all the options on their app. They also do solution selling really well.
Wow. That’s a heck of a way to start. You’d think I shop at Lowe’s all the time. But I don’t. There are four Home Depots, four Menards, and probably a dozen Aces closer to me than Lowe’s. I’ve got Ace Rewards and Home Depot Pro accounts. I go to Lowe’s before I have to order online. But after this visit, I’m going to consider starting there.
Before the Style & Save event, I noticed a Lowe’s Super Bowl LVIII promotion. We’ll dig into that next week. This week, the “Style & Save” event isn’t as prominent as Home Depot’s “Biggest Bath Event of the Year.” It was on the last page of the weekly ad, the second spot on the website, and I had to scroll quite a bit through the app to find it. Based on these insights, my in-store experience will be underwhelming. After you scroll through the phones, you’ll see how wrong I was.
![LW-StyleSaveEvent-dotcom](https://diy-commerce.com/wp-content/uploads/2024/01/LW-StyleSaveEvent-dotcom.png)
![LW-StyleSaveEvent-dotcom-cat](https://diy-commerce.com/wp-content/uploads/2024/01/LW-StyleSaveEvent-dotcom-cat.png)
Lowes.com shows “Style & Save” and clicks to a preselected “bathroom savings” category page.
![](https://diy-commerce.com/wp-content/uploads/2024/01/129-Lowes_Style-App.gif)
The app has a Super Bowl promo. No “Big Game” language for Lowe’s. They’re an actual sponsor! I hit the “Style & Save” event after a few swipes.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-StyleSaveEvent-App-1024x1024.png)
The app provides an experience similar to the web but includes “popular filters.” Thanks for making your app different from the website Lowe’s!
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-StyleEvent-FB-1024x1024.png)
Facebook has a cool video on customizing a cabinet with Style & Savings. Great inspiration for what’s in-store. This isn’t just a toilet and faucet event.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-StyleEvent-Insta-1024x1024.png)
Instagram has the same post as Facebook. Meta makes it easy!
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-StyleEvent-Pinterest-1024x1024.png)
Pinterest is still talking holidays!
Store visits are a treasure hunt. Sometimes, you come up empty-handed. This time, there was gold everywhere. Styles. Savings. Services. Assortment. If it’s not here, Lowe’s makes it a click away.
Resetting stores is a lot of labor—lots of moving pieces. I’ve never been on that team. My wife and partner-in-crime lead a visual merchandising team for a mall anchor department store. I remember overnights. They’re terrible. Nobody is productive at 3 AM. Pretty similar to shooting a TV spot in a store. The whole store gets moved around, actors are filmed, and the whole store is moved back again. You’d better get the hard lines, all the lines, before 3 AM.
The amount of planning to execute this “Style & Save” event must be commended. Great work, team! The heavy stuff is on the floor, easy to get on a cart, adorned with great POS, and allows open sight lines to the solutions displayed in the rack. “$49-bathroom-style-for-less” clearly commands attention as you walk into the store.
I apologize. My photo doesn’t justify this team’s excellence. But there is goodness in the details below.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-StyleEvent-Hero-1024x1024.jpg)
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Front-Store-collection-solution-1024x1024.png)
A single vanity in the bay commands attention to the collection. Now that you’ve got my attention let me check out the deets.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Front-Store-collection-detail-1024x1024.png)
Thanks for chunking the details into an easy-to-read box. Thanks for putting all of the products below in the bay. But crud, I didn’t drive the truck today.
![](https://diy-commerce.com/wp-content/uploads/2024/01/App-Collection-1080-1024x1024.gif)
Thanks for QR code to the whole collection. Now I can have it sent to my home. Wait there’s more on the collection page: flooring and paint colors, too!
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Re-Bath-Install-1024x1024.png)
The front-of-store event is also sign-posted with a Re-Bath partner display. Great idea. Consider moving the colors up so I don’t have to get on my knees.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Front-Paint-Adjacent-1024x1024.png)
OMG. You didn’t tack on this fantastic promotion with a pinned-on sign. Next time, consider how these two work together in the design phase. I love this promo. I bet 98.9% of vanity installs get a paint job.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Front-Store-adjacent-1024x1024.png)
Even a toilet paper adjacency! Well thought. Spectacular!
From front-of-store to the aisle, the Solutions Keep Coming.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Install-Category-1024x1024.png)
Relevant installation messaging adjacent to the product is clear. Scan the code to set up an appointment or talk to an associate.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-FashionBath-Track-1024x1024.png)
These five different bathroom vignettes do an excellent job of sign-posting the “Fashion Bath” category. Each one is complete with vanity, hardware, and even a paint color recommendation.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-FashionBath-Selection-1-1024x1024.png)
Complete bath solution in your style.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-FashionBath-Solution-Detail-1024x1024.png)
The details—even different vanity sizes.
![](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Front-Paint-Adjacent-2-1024x1024.jpg)
There’s even a paint recommendation.
But wait, what about kitchens?
I mentioned this “Style & Save” event was baths and kitchens combined. While I did explore the kitchen category, I was the only one in the store taking pictures. I did stop and talk to an associate about a tub/shower faucet for a clawfoot tub. “Those are online only, partner,” he replied.
Execution is in the details, and there are a lot of details in the “Style & Save” event. There’s an excellent presentation of bath solutions for shoppers to buy in-store and find an expanded assortment online. The online collections connected to the QR codes are a great extension of the store. Paint, installation service, and cleaning supplies are also included. That’s a lot of folks working together!
- Local Ad: Pass
- Pro Inclusion: Hmm
(I need to check into this) - Website front page: Pass
- Website category page: Pass
- Organic Social Media: OK
- App Inclusion: Awesome
- In-store inspiration: Awesome
- In-store execution: Awesome
- Solutions: Awesome
- Install Services: Nice work
![LW-StyleEvent-Hero](https://diy-commerce.com/wp-content/uploads/2024/01/LW-StyleEvent-Hero.jpg)
![LW-Front-Store-collection-solution](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Front-Store-collection-solution.png)
![LW-Front-Store-collection-detail](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Front-Store-collection-detail.png)
![LW-Front-Store-Selection](https://diy-commerce.com/wp-content/uploads/2024/01/LW-Front-Store-Selection.png)
Menards sends a lot of crazy emails. Let’s talk about it next.