Just follow the sound of "Tweet, Tweet, Tweet," to a TSC near you.
Spring is upon us, and with it comes a beloved tradition for poultry enthusiasts and aspiring farmers alike—Chick Days at Tractor Supply Co.! Whether you’re a seasoned chicken or duck keeper or just dipping your toes into backyard farming, Chick Days is the perfect opportunity to feather your nest with all things poultry-related.
For years, Tractor Supply Co. has been a go-to destination for all things agricultural, and Chick Days puts everything you need at the store’s center.
This tweet pen is surrounded by everything you need for your new flock.
The pen is even merchandised with toys and treats for your new chicks. Who knew?
The stars of the show. Chick Days just started, so there is quite a selection!
Experience the tweets for yourself! But wait, don’t rush inside that pen. It’s for team members only. They’ll box them up in a nice Purina and TSC branded carton!
On the pen, toys for chicks!
On the pen, treats for chicks!
On the pen, your new chick checklist!
Cleaning and health tips are on the back of the checklist. Thank you!
Inside the pen, team members follow safety precautions.
Inside the pen sits a co-branded carton to take your chicks home.
All the food chicks need is within reach of the pen.
Plus, all their accessories are there too.
Now, This is a Destination.
With live chicks, expert advice, and a wide range of supplies, Chick Days has everything you need to kickstart your chicken-keeping journey.
From the website to the landing page to in-store, the communication for this event has been clear and helpful throughout the whole journey. This landing page for the event has a physical footprint in the center of the store. “Great synergy,” as they would say at corporate.
We’ve been at rural stores for back-to-back weeks. We’ve seen clear websites with promotional events. The same product stock online and in-store. And in the store, the events have a clearly defined destination. Tool Days and Chick Days have been outstanding.
This weekend, head to Chick Days rather than heading to The Home Depot for a craft with your kid. I’ve made it easy to find a nearby store: click here. You can tell me about the treasure you found: new ducklings!
See you at the store!
